Digital marketing: The Frontier of Creative Content

Published on March 06, 2016

When asked what they want to do when they grow up, you might expect most kids to give some pretty generic responses: Doctor, police officer, fireman, or princess, to name a few. What you probably won’t hear from a child is that they want to grow up to have a successful career in marketing.

When they’re young, children idolize positions based on status and authority. As they grow older, the merits of a career that allows them flexibility and an opportunity to be creative become more apparent. Marketing satisfies both desires, but the benefits are so much more extensive than that.

If a career in online marketing sounds interesting to you, click here.

To begin with, online marketing is something that can be done from the comfort of one’s own home. The remote accessibility of online marketing positions means they can usually work from wherever they want, whenever is most convenient for them—a feature that makes it ideal for people who want to work around their other commitments. Of course they still have to make deadlines!

Secondly, the creative nature of the job is perfect for anyone with a wide array of interests. Marketers work to blend information, entertainment, and a knowledge of people into a form of effective communication. Every job presents a different set of challenges and learning experiences. It’s up to the marketer himself to choose the best approach.

Last but not least, the money isn’t bad either! While giving an across-the-board figure is impossible, most sources agree that the median income for a digital marketer is about $60 k per year.

Digital marketing is like the Wild West! Marketers make their own schedules. They can take on as much or as little work as they want, which gives them unlimited earning potential. In true frontier fashion, it’s not about credentials. A formal degree isn’t necessary to be a successful marketer, just a knack for creativity and reaching people.

With such explosive growth in the online sector, why aren’t more people taking the opportunity to get into the online marketing field?

Many people believe that they don’t have the skills or experience necessary for the job. They fear that their lack of technical prowess, credentials, or time will prohibit them from breaking into the industry.

What they don’t know is how easy it is to learn these skills—without getting a degree. Startup Alley is an online game geared specifically towards teaching valuable, real-life marketing skills to its players. Users can expect to learn about the elements of successful copy, Facebook image compliancy, emotional messaging and more. These are staples in the repertoire of today’s online marketer and learning them can give players the knowledge they need to walk into a job interview, or even start their own projects, with confidence. Give it a try for yourself and see if you have what it takes to start a rewarding new career in the new Wild West.