Video Games for Professional Training? Really?

Published on August 01, 2015

California Company Provides Innovative Training for People Who Want to Enter the Lucrative Field of Digital Media Buying. And Yes – The Training is Based on a Video Game Platform...

By S.T. Martin Digital Advertising Reporter

SAN DIEGO, CA. – Can a video game lead you to a lucrative career? If you want to enter the online advertising industry, the answer is a resounding YES.

That’s because a company called Pixlwise, based in Carlsbad, California, has created a video game specifically to help people learn an extremely valuable and marketable skill: digital media buying.

In today’s advertising world, digital media buyers are responsible for:

• Planning online media buying
• Analyzing results and ROI
• Supervising creative resources
• Connecting with media networks
• Negotiating ad rates
• And much more …

These skills are currently in extremely high demand. Why? According to AdAge Magazine digital advertising will represent 36% of all U.S. advertising spending by 2019 … if not sooner.

Schools, universities, and community colleges are not teaching the specific skills necessary to become a digital media buyer. Seeing this gap in the education curriculum, Pixlwise decided to provide the training.

Initially, they tried the traditional textbook approach but found it took too long and was too much like regular school and classroom lectures. So they tried an all-new approach: a video game called Startup Alley.

By playing Startup Alley, you can gain the skills you need to become a highly sought-after digital media buyer. Startup Alley teaches you the fundamentals of:

• Digital media buying
• Copy and content: the creative elements
• Measuring results
• How the ad networks operate
• Negotiation
• Managing advertising spend and budgets

Playing Startup Alley gives you all the skills you need to say to a potential employer, “I am ready to join you as a digital media buying expert and contribute to the organization.”

Lucrative and Exciting Career Path

It’s a lucrative and exciting career path. According to the research from several job sites, digital media buyers are earning an average of $77,000 a year in certain markets with experienced media buyers earning upwards of $117,000 a year.

Digital media buying also provides these career and life benefits: an exciting career in a growing field … geographic flexibility … opportunity for promotion to higher-paying management jobs … strong initial compensation … enjoyable work in a friendly environment.

Startup Alley provides a gateway to a career in digital media buying and web-based advertising. To play Startup Alley, you don’t need major computer skills, you don’t need a degree in mathematics, and you don’t need experience in the field.

You simply need a desire to make a strong personal and career move into a lucrative and rapidly-expanding field.

To discover more about a career in digital media buying … and the all-new learning platform that helps you develop the required skills … click here now or click the button below.

The company behind the video game learning platform provides a free opportunity to play the game … and learn the skills. The skills you need to become a digital media buyer are not complicated but they are highly specialized.

To gain these skills, click here now or click the button below.